Category Archives: food for thought


before they can call you or trust you…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing | No Comments

they’ll want to know you.

in personal branding, personal communications count.

prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals.

face it, it’s hard to go to lunch with everyone to facilitate that intimacy. so, amid the postcards, and blogs and news about the state of the market, it’s a great idea to also let people know about you. make sure the insights you share are also relevant to your business — and to them.

whether it’s your charities of choice, your hobbies, or how your interests and passions inform and fuel your professional results, it’s all fair.

commonality and rapport go a long way. cultivate both. and make them relevant.

want help crafting the most interesting personal communications, contact us today.


what’s your story?

By | food for thought, lead generation, real estate marketing | No Comments

use your marketing to merchandise your successes.

realtors often send just sold communications to showcase the properties they have sold. if you do this, make sure you tell a story.

whatever industry you’re in, consider doing the same. take a page from the most successful real estate professionals by letting people know what you did to generate your latest and greatest successes.

there is always a story you can — and should — point to that demonstrates your value in the process. and you can bet that will help clients better understand how you can help them succeed.

at ISCI communications, we can help you tell your story… whatever it is.
contact us today to get started.