Category Archives: strategic planning

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great marketing doesn’t sell…

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it engages.

there’s that old adage..
“people hate being sold to — but they love buying.”

the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten.

in developing any messaging that will represent you or your company, always remember to start with a client benefit first… like this one.

before you sell… engage.
to get started contact us today.

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make sure your listings stand out…

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as much as you do (and vice-versa)

got a new listing? make sure your marketing around it positions it — and positions you — in the very best possible light.

include great photography, clear, benefit-oriented description, and all the salient details that ensure maximum exposure among prospective buyers and their agents. and make sure you are prominently featured in the marketing piece — so that other prospective sellers understand just how you will market their property when they are ready to sell.

make your listings and your brand stand out, contact us today.

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don’t just get in touch…

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stay in touch.

meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program.

at ISCI communications, we understand that beyond getting in touch, it is so important to stay in touch.

that’s why we can work with you — and for you — to ensure you’ve got a marketing program that communicates your message and your brand in a consistent, relevant and frequent way.

feeling stuck about how to do this for your business in a consistent, meaningful way? get in touch with us.

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social networking

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

…it’s come a long way

you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments.

that’s where we come in.

at ISCI communications, we can work with you to develop a comprehensive, scalable social media marketing program that intrigues + engages. what’s more, we can even schedule + manage your updates for you.

so much happens in the world of “likes” and “tweets.” make sure you are meaningfully a part of it.

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sometimes less is more.

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

the same is true in marketing design.

in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered.

one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds.

think of white space as the “silence” on the page…
and every word/image on it as chatter competing for attention.

at ISCI communications, a brand marketing + design firm, we focus on saying just the right thing for your brand in just the right way so that it’s heard every time.

want to be heard? say less…and make it mean more.

contact us today.

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making an impression

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can take repetition and variety… and a whole lot of consistency.

creating awareness of a product or a brand takes focus… and time.

you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way.

when it comes to your marketing program, make sure you’re consistently telling your story with variety and consistency.

you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.

at ISCI communications, we can help you develop a consistent marketing campaign that is greater than the sum of its parts.

go ahead, make your mark. call us to get started.

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you are one-of-a-kind

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shouldn’t your marketing be, too?

at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve.

from there, we develop unique, custom-branded creative executions designed to set you — and your business — apart.

make your marketing as unique as you are, call us today to find out how.

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finding your clients…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning | No Comments

shouldn’t feel like this

let’s face it, finding + converting great clients can sometimes be a challenge. but it shouldn’t feel like finding a needle in a haystack.

powerful marketing can be one of the best tools for attracting, converting + retaining new clients… and for fueling relationships with old ones.

at ISCI communications, we develop unique, custom-branded creative executions designed to set you apart. and we work with you to ensure all your lead attraction + generation efforts are effective, efficient + eliciting the response you want — from just who you want.

want to find the right clients?
work with the right marketing firm. call us today.

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a strategic approach…

By | branding, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning | No Comments

gets the job done faster + better

in marketing, it’s so vital to have a clear plan for what you’re saying… to whom… across what media… and with what frequency… to reach your desired results.

at ISCI communications, we take a strategic approach to creative development; and creative approach to marketing strategy

from establishing the most authentic, compelling brand to devising the right lead generation program for it, we analyze + architect marketing that makes the most of you — and your business.

want a great plan? check.
work with a great marketing partner. call us today.

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one move…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

can make a world of difference

is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time.

while you’re doing that one important next thing, though, it’s important to marshal your resources to ensure the other things on your plate are getting done.

at ISCI communications, we build high-impact, consistent marketing campaigns that not only make a difference today, but that have far-reaching effects long after they’ve been launched.

take the first step…