Category Archives: marketing communications

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sometimes less is more.

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

the same is true in marketing design.

in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered.

one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds.

think of white space as the “silence” on the page…
and every word/image on it as chatter competing for attention.

at ISCI communications, a brand marketing + design firm, we focus on saying just the right thing for your brand in just the right way so that it’s heard every time.

want to be heard? say less…and make it mean more.

contact us today.

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making an impression

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can take repetition and variety… and a whole lot of consistency.

creating awareness of a product or a brand takes focus… and time.

you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way.

when it comes to your marketing program, make sure you’re consistently telling your story with variety and consistency.

you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.

at ISCI communications, we can help you develop a consistent marketing campaign that is greater than the sum of its parts.

go ahead, make your mark. call us to get started.

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you are one-of-a-kind

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shouldn’t your marketing be, too?

at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve.

from there, we develop unique, custom-branded creative executions designed to set you — and your business — apart.

make your marketing as unique as you are, call us today to find out how.

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finding your clients…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning | No Comments

shouldn’t feel like this

let’s face it, finding + converting great clients can sometimes be a challenge. but it shouldn’t feel like finding a needle in a haystack.

powerful marketing can be one of the best tools for attracting, converting + retaining new clients… and for fueling relationships with old ones.

at ISCI communications, we develop unique, custom-branded creative executions designed to set you apart. and we work with you to ensure all your lead attraction + generation efforts are effective, efficient + eliciting the response you want — from just who you want.

want to find the right clients?
work with the right marketing firm. call us today.

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a strategic approach…

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gets the job done faster + better

in marketing, it’s so vital to have a clear plan for what you’re saying… to whom… across what media… and with what frequency… to reach your desired results.

at ISCI communications, we take a strategic approach to creative development; and creative approach to marketing strategy

from establishing the most authentic, compelling brand to devising the right lead generation program for it, we analyze + architect marketing that makes the most of you — and your business.

want a great plan? check.
work with a great marketing partner. call us today.

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one move…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

can make a world of difference

is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time.

while you’re doing that one important next thing, though, it’s important to marshal your resources to ensure the other things on your plate are getting done.

at ISCI communications, we build high-impact, consistent marketing campaigns that not only make a difference today, but that have far-reaching effects long after they’ve been launched.

take the first step…

isci_blog_images_perspective

old woman or young lady?

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what’s your perspective?

this well known illustration is two pieces of art in one:
• from one angle, it’s a young woman looking away
• with a different perspective, it’s an old woman with a big nose.

when it comes to marketing, it, too, is all about how you look at it. at ISCI communications, we often take a different perspective for growing and sustaining your business.

and when we do, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different target constituencies

we always aim to craft unique, custom-branded creative executions that set you apart…

so that no matter how you look at it, you’re the right choice.

want another point of view when it comes to your marketing? give us a call.

 

 

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great creative should do more than just promise…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

it should overdeliver.

at ISCI communications, we focus on developing high impact, breakthrough communications that truly set you apart.

whether it’s creating a fantastic logo for you, an elegant, robust website, or helping you merchandise your lastest success, we make sure you stand out — and stand apart.

that’s just part of what we mean when we promise creative — and results — that overdeliver.

find out how we can overdeliver for you, give us a call.

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an elephant never forgets…

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wish the same could be said of all your past clients

there’s that old saying “out of sight, out of mind.”

unless you consistently remind people about what you do, how you do it, and about the kinds of results you can generate for them, sometimes prospects — and even customers — just plum forget.

at ISCI communications, we help you stay in front of your past clients, your prospects, and your referral sources in a way that resonates with both you — and with your clients.

let’s face it, some people’s memories may be short. make sure your professional relationships aren’t.

be remembered. contact us today.

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who? what? when? how? how often? across what media?

By | branding, food for thought, lead generation, marketing, marketing communications, real estate marketing, website | No Comments

lead generation isn’t hard… but it sure is demanding.

what do you say to whom? when and how do you say it? how often and across what media? these are just some of the questions that all successful businesses grapple with in the development of their highly effective, varied, systematic lead generation programs.

whether you’re looking to develop your own consistent, results-oriented lead contact strategy or looking to nurture and strengthen your existing relationships while cultivating new ones, ISCI communications can help.

who? what? where? when? how?

whichever questions you may have about marketing, contact us today for answers.