there’s that old adage..
“people hate being sold to — but they love buying.”
the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten.
in developing any messaging that will represent you or your company, always remember to start with a client benefit first… like this one.
at ISCI communications, we do what comes naturally. whether it’s developing memorable brands, inspired logos, cool websites, breakthru ad campaigns or killer sales presentations, we love what we do.
focus on what comes naturally to you… focus on what you love.
if that’s not marketing… don’t sweat it. know you’ve got a great marketing resource that can plan, execute and manage your marketing activities for you soup-to-nuts.
it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face.
these days, people often don’t have the time, the patience or the attention span to go searching for anything in a crowded environment.
and that should fuel your marketing. make sure it’s clear, telegraphic and straightforward.
at ISCI communications, we develop singularly-focused, clear, differentiated communications that never blend in and always stand apart.
let’s face it, there are things you’d like people to know about you… but it can be downright challenging for you to talk about your honesty or your work ethic or your performance without it sometimes coming across as either overly self-serving or inauthentic.
that’s where testimonials come in. once your clients have crafted these great messages about you, it’s so important to use them — and to use them effectively.
at ISCI communications, we can seamlessly incorporate these testimonials into your ongoing lead generation and sales efforts and presentation materials to ensure all the messages about you — those by you and those about you — hit their mark.
meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program.
at ISCI communications, we understand that beyond getting in touch, it is so important to stay in touch.
that’s why we can work with you — and for you — to ensure you’ve got a marketing program that communicates your message and your brand in a consistent, relevant and frequent way.
you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments.
that’s where we come in.
at ISCI communications, we can work with you to develop a comprehensive, scalable social media marketing program that intrigues + engages. what’s more, we can even schedule + manage your updates for you.
you are unique. in growing and sustaining your business — whether you’re marketing your products, your services or yourself — make sure that your marketing is just as unique.
• build a clear, compelling brand.
• execute differentiated communications for it.
• articulate why your products + services don’t just stand out, but why they stand apart.
sure, “off-the-shelf” marketing tools are convenient + easy. but when you’re establishing yourself with your respective targets, it is vital to bring a fresh, unique approach to those efforts.
in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered.
one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds.
at ISCI communications, a brand marketing + design firm, we focus on saying just the right thing for your brand in just the right way so that it’s heard every time.
at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve.
from there, we develop unique, custom-branded creative executions designed to set you — and your business — apart.
is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time.
while you’re doing that one important next thing, though, it’s important to marshal your resources to ensure the other things on your plate are getting done.
at ISCI communications, we build high-impact, consistent marketing campaigns that not only make a difference today, but that have far-reaching effects long after they’ve been launched.
