insights

observations + perspectives

creating and sustaining a great brand and bringing it to market across a wide array of media takes time, energy and focus. here are just a few insights & perspectives about how best to do that. check back often for more…

Oct 26
0
isci_blog_images_onemove

one move…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

can make a world of difference

is it a phone call you need to make? …an email you need to send? …a message you need to tweet? whatever it is, understand progress and success happen one step at a time.

while you’re doing that one important next thing, though, it’s important to marshal your resources to ensure the other things on your plate are getting done.

at ISCI communications, we build high-impact, consistent marketing campaigns that not only make a difference today, but that have far-reaching effects long after they’ve been launched.

take the first step…

Oct 26
0
isci_blog_images_perspective

old woman or young lady?

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning | No Comments

what’s your perspective?

this well known illustration is two pieces of art in one:
• from one angle, it’s a young woman looking away
• with a different perspective, it’s an old woman with a big nose.

when it comes to marketing, it, too, is all about how you look at it. at ISCI communications, we often take a different perspective for growing and sustaining your business.

and when we do, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different target constituencies

we always aim to craft unique, custom-branded creative executions that set you apart…

so that no matter how you look at it, you’re the right choice.

want another point of view when it comes to your marketing? give us a call.

 

 

Oct 26
0
isci_blog_images_overdeliver

great creative should do more than just promise…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

it should overdeliver.

at ISCI communications, we focus on developing high impact, breakthrough communications that truly set you apart.

whether it’s creating a fantastic logo for you, an elegant, robust website, or helping you merchandise your lastest success, we make sure you stand out — and stand apart.

that’s just part of what we mean when we promise creative — and results — that overdeliver.

find out how we can overdeliver for you, give us a call.

Oct 26
0
isci_blog_images_elephant

an elephant never forgets…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, website | No Comments

wish the same could be said of all your past clients

there’s that old saying “out of sight, out of mind.”

unless you consistently remind people about what you do, how you do it, and about the kinds of results you can generate for them, sometimes prospects — and even customers — just plum forget.

at ISCI communications, we help you stay in front of your past clients, your prospects, and your referral sources in a way that resonates with both you — and with your clients.

let’s face it, some people’s memories may be short. make sure your professional relationships aren’t.

be remembered. contact us today.

Oct 25
0
isci_blog_images_leadgen

who? what? when? how? how often? across what media?

By | branding, food for thought, lead generation, marketing, marketing communications, real estate marketing, website | No Comments

lead generation isn’t hard… but it sure is demanding.

what do you say to whom? when and how do you say it? how often and across what media? these are just some of the questions that all successful businesses grapple with in the development of their highly effective, varied, systematic lead generation programs.

whether you’re looking to develop your own consistent, results-oriented lead contact strategy or looking to nurture and strengthen your existing relationships while cultivating new ones, ISCI communications can help.

who? what? where? when? how?

whichever questions you may have about marketing, contact us today for answers.

Oct 24
0
personal-communications

before they can call you or trust you…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing | No Comments

they’ll want to know you.

in personal branding, personal communications count.

prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals.

face it, it’s hard to go to lunch with everyone to facilitate that intimacy. so, amid the postcards, and blogs and news about the state of the market, it’s a great idea to also let people know about you. make sure the insights you share are also relevant to your business — and to them.

whether it’s your charities of choice, your hobbies, or how your interests and passions inform and fuel your professional results, it’s all fair.

commonality and rapport go a long way. cultivate both. and make them relevant.

want help crafting the most interesting personal communications, contact us today.

Oct 24
0
copy_on_target

great copy should not only be breakthrough…

By | lead generation, marketing, real estate marketing | No Comments

it should be piercingly on target

great marketing starts with knowing what you want to say — and who you’re saying it to. at ISCI communications, we take a painstaking approach to helping you identify your different targets — and working out the very best creative approaches to reaching them.

from there, we generate only the finest, most-nuanced, most effective language — as well as the best marketing environments to deliver them. that way, we make sure your message is not only being delivered, but that it’s getting through and being remembered.

want marketing communications that hit their mark?

break through. contact ISCI communications today.

 

 

Oct 24
0
tea-time

it’s always tea time for your brand…

By | design | No Comments

let’s brew your brand

like a rich cup of tea, creating and maintaining a fantastic brand takes time, consistency + saturation. whether your business is just starting out or it has been around for ages, it’s important to create brand impressions that really percolate + steep with your audience.

at ISCI communications, we serve up great ideas + great design that not only stand on their own, but that develop + grow more powerful over time.

a great brand is strengthened + complemented with each communication. make sure all your messaging is rich, full bodied + robust. we can help…

Oct 24
0
whats_your_story

what’s your story?

By | food for thought, lead generation, real estate marketing | No Comments

use your marketing to merchandise your successes.

realtors often send just sold communications to showcase the properties they have sold. if you do this, make sure you tell a story.

whatever industry you’re in, consider doing the same. take a page from the most successful real estate professionals by letting people know what you did to generate your latest and greatest successes.

there is always a story you can — and should — point to that demonstrates your value in the process. and you can bet that will help clients better understand how you can help them succeed.

at ISCI communications, we can help you tell your story… whatever it is.
contact us today to get started.

Mar 11
0
ISCI-blog-post-puddle

your marketing should make a splash…

By | lead generation | No Comments

…and a puddle. it should be breakthrough and memorable.

…but it’s consistency and frequency that really add up.

you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singlular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.

at ISCI communications, we can help you develop a consistent drip campaign that really adds up.

Mar 05
0
target_b

take great aim

By | marketing | No Comments

great marketing is focused and right on target. what’s in your field of vision?

when it comes to building + sustaining your business, sometimes it can be incredibly challenging to stay focused on your objectives. whether that’s consistent messaging, lead generation, follow-up or any other part of the marketing landscape, it’s important to always take great aim. the more clear you are about who you’re talking to and what’s important to them, the more relevant your communication.

focus. precision. accuracy.

at ISCI communications, we work with you to identify your targets + understand their unique messaging needs — and the opportunities for you to help meet them.

be right on target with your targets. call us today.

Dec 05
1
isci_attract-and-retain-traffic

nature gets it right

By | marketing | No Comments

the lobes of the venus flytrap will snap shut — ensnaring visitors — within 0.1 second of being touched.

though it may take a bit longer, you’ll want your website to have a similar effect on site traffic.

at ISCI communications, we develop great websites that are more than merely attractive + interesting; we build sites that generate — and convert — the traffic that visits.

capture attention, then capture the lead. make sure you’re getting the best response from your site.  to discuss how best to attract and maintain websites that generate and convert traffic, call ISCI communications.