they’ll want to know you.
in personal branding, personal communications count.
prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals.
face it, it’s hard to go to lunch with everyone to facilitate that intimacy. so, amid the postcards, and blogs and news about the state of the market, it’s a great idea to also let people know about you. make sure the insights you share are also relevant to your business — and to them.
whether it’s your charities of choice, your hobbies, or how your interests and passions inform and fuel your professional results, it’s all fair.
commonality and rapport go a long way. cultivate both. and make them relevant.