creating and sustaining a great brand and bringing it to market across a wide array of media takes time, energy and focus. here are just a few insights & perspectives about how best to do that. check back often for more…
there’s that old adage..
“people hate being sold to — but they love buying.”
the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten.
in developing any messaging that will represent you or your company, always remember to start with a client benefit first… like this one.
these days, email has become an incredibly essential part of both business and personal communications. so, it can be easy to forget to make every email you send work harder for you — by branding you.
with so much happening at the speed of @, don’t miss one of the easiest and most efficient ways to establish and strengthen your image.
from custom-branded email headers, footers and e-stationery to full-fledged customized e-marketing programs designed to set you apart, ISCI communications can help you build and implement a compelling, consistent look and feel across all your electronic communications.
at ISCI communications, we do what comes naturally. whether it’s developing memorable brands, inspired logos, cool websites, breakthru ad campaigns or killer sales presentations, we love what we do.
focus on what comes naturally to you… focus on what you love.
if that’s not marketing… don’t sweat it. know you’ve got a great marketing resource that can plan, execute and manage your marketing activities for you soup-to-nuts.
it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face.
these days, people often don’t have the time, the patience or the attention span to go searching for anything in a crowded environment.
and that should fuel your marketing. make sure it’s clear, telegraphic and straightforward.
at ISCI communications, we develop singularly-focused, clear, differentiated communications that never blend in and always stand apart.
got a new listing? make sure your marketing around it positions it — and positions you — in the very best possible light.
include great photography, clear, benefit-oriented description, and all the salient details that ensure maximum exposure among prospective buyers and their agents. and make sure you are prominently featured in the marketing piece — so that other prospective sellers understand just how you will market their property when they are ready to sell.
let’s face it, there are things you’d like people to know about you… but it can be downright challenging for you to talk about your honesty or your work ethic or your performance without it sometimes coming across as either overly self-serving or inauthentic.
that’s where testimonials come in. once your clients have crafted these great messages about you, it’s so important to use them — and to use them effectively.
at ISCI communications, we can seamlessly incorporate these testimonials into your ongoing lead generation and sales efforts and presentation materials to ensure all the messages about you — those by you and those about you — hit their mark.
meeting prospects for your business, generating leads and cultivating awareness of your brand can be challenging… but these are just the first steps in building and fueling a great brand and lead generation program.
at ISCI communications, we understand that beyond getting in touch, it is so important to stay in touch.
that’s why we can work with you — and for you — to ensure you’ve got a marketing program that communicates your message and your brand in a consistent, relevant and frequent way.
you may not know a poke from a post; or a check-in from a tweet. but if you’re doing business in today’s economy, you’ll need to ensure you have an authentic, robust presence on and across the appropriate, relevant social media environments.
that’s where we come in.
at ISCI communications, we can work with you to develop a comprehensive, scalable social media marketing program that intrigues + engages. what’s more, we can even schedule + manage your updates for you.
you are unique. in growing and sustaining your business — whether you’re marketing your products, your services or yourself — make sure that your marketing is just as unique.
• build a clear, compelling brand.
• execute differentiated communications for it.
• articulate why your products + services don’t just stand out, but why they stand apart.
sure, “off-the-shelf” marketing tools are convenient + easy. but when you’re establishing yourself with your respective targets, it is vital to bring a fresh, unique approach to those efforts.
in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered.
one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds.
at ISCI communications, a brand marketing + design firm, we focus on saying just the right thing for your brand in just the right way so that it’s heard every time.
creating awareness of a product or a brand takes focus… and time.
you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way.
you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.
at ISCI communications, we can help you develop a consistent marketing campaign that is greater than the sum of its parts.
at ISCI communications, we specialize in developing great custom creative that is truly resonant for — and about — you. that’s why we work with you to identify and articulate your value proposition: what is most special, compelling and unique about you to each of the different constituencies you serve.
from there, we develop unique, custom-branded creative executions designed to set you — and your business — apart.
let’s face it, finding + converting great clients can sometimes be a challenge. but it shouldn’t feel like finding a needle in a haystack.
powerful marketing can be one of the best tools for attracting, converting + retaining new clients… and for fueling relationships with old ones.
at ISCI communications, we develop unique, custom-branded creative executions designed to set you apart. and we work with you to ensure all your lead attraction + generation efforts are effective, efficient + eliciting the response you want — from just who you want.
in marketing, it’s so vital to have a clear plan for what you’re saying… to whom… across what media… and with what frequency… to reach your desired results.
at ISCI communications, we take a strategic approach to creative development; and creative approach to marketing strategy
from establishing the most authentic, compelling brand to devising the right lead generation program for it, we analyze + architect marketing that makes the most of you — and your business.