creating and sustaining a great brand and bringing it to market across a wide array of media takes time, energy and focus. here are just a few insights & perspectives about how best to do that. check back often for more…

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great marketing doesn’t sell…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning, website | No Comments

it engages.

there’s that old adage..
“people hate being sold to — but they love buying.”

the same should be said about marketing. while your branding and lead generation messaging should always include a response-oriented call-to-action, it should first engage, inform and enlighten.

in developing any messaging that will represent you or your company, always remember to start with a client benefit first… like this one.

before you sell… engage.
to get started contact us today.

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make your emails work harder…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing | No Comments

make sure every email is branded

these days, email has become an incredibly essential part of both business and personal communications. so, it can be easy to forget to make every email you send work harder for you — by branding you.

with so much happening at the speed of @, don’t miss one of the easiest and most efficient ways to establish and strengthen your image.

from custom-branded email headers, footers and e-stationery to full-fledged customized e-marketing programs designed to set you apart, ISCI communications can help you build and implement a compelling, consistent look and feel across all your electronic communications.

before you hit send, contact us today.

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do what comes naturally…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, website | No Comments

there’s joy in it.

at ISCI communications, we do what comes naturally. whether it’s developing memorable brands, inspired logos, cool websites, breakthru ad campaigns or killer sales presentations, we love what we do.

focus on what comes naturally to you… focus on what you love.

if that’s not marketing… don’t sweat it. know you’ve got a great marketing resource that can plan, execute and manage your marketing activities for you soup-to-nuts.

enjoy the freedom — and the joy — that come from having a great marketing partner.

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finding your message…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, website | No Comments

shouldn’t be like finding waldo

it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face.

these days, people often don’t have the time, the patience or the attention span to go searching for anything in a crowded environment.

and that should fuel your marketing. make sure it’s clear, telegraphic and straightforward.

at ISCI communications, we develop singularly-focused, clear, differentiated communications that never blend in and always stand apart.

in your marketing, make sure you stand out.
call us today to find out how

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make sure your listings stand out…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing, strategic planning | No Comments

as much as you do (and vice-versa)

got a new listing? make sure your marketing around it positions it — and positions you — in the very best possible light.

include great photography, clear, benefit-oriented description, and all the salient details that ensure maximum exposure among prospective buyers and their agents. and make sure you are prominently featured in the marketing piece — so that other prospective sellers understand just how you will market their property when they are ready to sell.

make your listings and your brand stand out, contact us today.

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what is always more objective than you are?

By | branding, food for thought, lead generation, marketing, marketing communications, real estate marketing, website | No Comments

testimonials: let others say what you can’t say about yourself.

let’s face it, there are things you’d like people to know about you… but it can be downright challenging for you to talk about your honesty or your work ethic or your performance without it sometimes coming across as either overly self-serving or inauthentic.

that’s where testimonials come in. once your clients have crafted these great messages about you, it’s so important to use them — and to use them effectively.

at ISCI communications, we can seamlessly incorporate these testimonials into your ongoing lead generation and sales efforts and presentation materials to ensure all the messages about you — those by you and those about you — hit their mark.

if you want strategies for soliciting and merchandising testimonials that work for you, give us a call.