Category Archives: lead generation


before they can call you or trust you…

By | branding, design, food for thought, lead generation, marketing, marketing communications, real estate marketing | No Comments

they’ll want to know you.

in personal branding, personal communications count.

prospective clients want to feel like you can help, they also want to feel like they will like you. that’s why so much business comes from referrals.

face it, it’s hard to go to lunch with everyone to facilitate that intimacy. so, amid the postcards, and blogs and news about the state of the market, it’s a great idea to also let people know about you. make sure the insights you share are also relevant to your business — and to them.

whether it’s your charities of choice, your hobbies, or how your interests and passions inform and fuel your professional results, it’s all fair.

commonality and rapport go a long way. cultivate both. and make them relevant.

want help crafting the most interesting personal communications, contact us today.


great copy should not only be breakthrough…

By | lead generation, marketing, real estate marketing | No Comments

it should be piercingly on target

great marketing starts with knowing what you want to say — and who you’re saying it to. at ISCI communications, we take a painstaking approach to helping you identify your different targets — and working out the very best creative approaches to reaching them.

from there, we generate only the finest, most-nuanced, most effective language — as well as the best marketing environments to deliver them. that way, we make sure your message is not only being delivered, but that it’s getting through and being remembered.

want marketing communications that hit their mark?

break through. contact ISCI communications today.




what’s your story?

By | food for thought, lead generation, real estate marketing | No Comments

use your marketing to merchandise your successes.

realtors often send just sold communications to showcase the properties they have sold. if you do this, make sure you tell a story.

whatever industry you’re in, consider doing the same. take a page from the most successful real estate professionals by letting people know what you did to generate your latest and greatest successes.

there is always a story you can — and should — point to that demonstrates your value in the process. and you can bet that will help clients better understand how you can help them succeed.

at ISCI communications, we can help you tell your story… whatever it is.
contact us today to get started.


your marketing should make a splash…

By | lead generation | No Comments

…and a puddle. it should be breakthrough and memorable.

…but it’s consistency and frequency that really add up.

you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singlular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.

at ISCI communications, we can help you develop a consistent drip campaign that really adds up.