use your marketing to merchandise your successes.
realtors often send just sold communications to showcase the properties they have sold. if you do this, make sure you tell a story.
whatever industry you’re in, consider doing the same. take a page from the most successful real estate professionals by letting people know what you did to generate your latest and greatest successes.
there is always a story you can — and should — point to that demonstrates your value in the process. and you can bet that will help clients better understand how you can help them succeed.
