…and a puddle. it should be breakthrough and memorable.
…but it’s consistency and frequency that really add up.
you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singlular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.
at ISCI communications, we can help you develop a consistent drip campaign that really adds up.