you’ve probably seen it often these days… people increasingly married to – and convinced about – the rightness of their own perspective. the more they echo and agree with others who share that same point of view, the more steadfast they are about their own point of view.
and as much as you try, particularly in an increasingly politically-polarized world, it can feel like quite the challenge to get others to see things from your point of view.

but, there’s the rub.
if you change your goal, you can shift the paradigm.

rather than having them see things from your perspective, finding mutuality in how you see things and how you communicate are the first steps toward achieving a shared understanding – and agreement.

the same holds true with your marketing.


so often, companies come at things from “WE DO THIS…/WE SPECIALIZE IN THAT…” while prospects and clients are generally in the world of “WE NEED/ WE WANT…” understanding and articulating prospects’ and clients’ needs is one of the most important steps toward converting them. the more you can approach your messaging – and your perspective – to align with their needs and wants, the more relevant and effective it will become.

at ISCI communications, we employ a strategic, thoughtful approach to understanding what you do – and to crafting messaging that uniquely delivers your brand promise in a client-centric, benefit-oriented way. our marketing and design solutions consider a wide variety of perspectives to make an impact and to motivate response.


if you need a marketing partner that can help you – and your clients – see things from a whole new perspective, get in touch. 

Leave a Reply