can take repetition and variety… and a whole lot of consistency.
creating awareness of a product or a brand takes focus… and time.
you often want to tell the same story… but in a variety of different ways, or different stories that showcase you in a consistent way.
when it comes to your marketing program, make sure you’re consistently telling your story with variety and consistency.
you don’t rely on a single communication with anyone to build a relationship. so don’t rely on singular lead generation effort. the best, most effective lead generation programs build awareness, consideration, rapport and value over time. and they do it in a differentiated, branded way that create a well of good will and consumer buy-in.
at ISCI communications, we can help you develop a consistent marketing campaign that is greater than the sum of its parts.