the same is true in marketing design.
in business marketing, you want your message delivered. that is why it’s so important to make sure your marketing pieces are clear + uncluttered.
one great way to ensure this is to maximize the “white space” on the page. it’s the best friend of the message it surrounds.
think of white space as the “silence” on the page…
and every word/image on it as chatter competing for attention.
at ISCI communications, a brand marketing + design firm, we focus on saying just the right thing for your brand in just the right way so that it’s heard every time.