shouldn’t be like finding waldo
it used to be we had so much time — and energy — to focus on finding waldo. whatever crowd he found himself in, we could count on eventually locating his red + white striped sweater and smiling face.
these days, people often don’t have the time, the patience or the attention span to go searching for anything in a crowded environment.
and that should fuel your marketing. make sure it’s clear, telegraphic and straightforward.
at ISCI communications, we develop singularly-focused, clear, differentiated communications that never blend in and always stand apart.